Austrian media promotes Ceylon Tea and tourism
Radio Vienna, an Austrian media network channel, ran a two-hour live broadcast on Sri Lanka on Sunday, 16th September 2012 as part of its most popular prime time breakfast event.
The programme had several components including an introduction on Sri Lanka, a Sri Lanka Quiz and comments from specialists on tea, travel and leisure. Most questions related to Sri Lanka’s heritage sites, nature parks, beaches, food and culture.
The live broadcast opened with a brief interview with Ambassador Azeez, Sri Lanka’s envoy in Austria, who took the opportunity to invite Austrians to visit Sri Lanka and enjoy its beauty and hospitality. Responding to a question on Ayurveda, Ambassador Azeez highlighted its many benefits and urged Austrians to take advantage of this authentic, time-tested system of healthcare and treatment.
The winner of the quiz was awarded an air ticket to Sri Lanka by Radio Vienna, with travel arrangements facilitated by the Embassy of Sri Lanka in Austria.
Earlier on, Ambassador Azeez participated as a guest at a gala event organized by the Hornig Group of Companies in the Styria State of Austria. At the event celebrating the 100th anniversary of its founding, he was interviewed on-stage on the speciality of ‘Ceylon Tea’. The Horning Group, which had first introduced Ceylon Tea in Austria and in the neighbouring region, received a special citation from Hon. Franz Voves, Governor of Styria, who graced the occasion as the chief guest, for its contribution to the expansion of trade.
Sri Lanka Embassy Vienna
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There are many things that our embassies in the respective countries can promote. In the past, nobody took much notice of the Ayurveda and related herbal medicine, etc. which has some ‘magic’ healing powers for many health problems.
Also, rather trying to promote dried tea leaves we can make green tea, black tea, saloon tea, etc. bottled as an energy drink which are very popular in some countries.
We all should appreciate the efforts of the Hon. Ambassador Azeez who is trying to promote Sri Lanka tea and tourism. Hope our other embassies will follow suit.